FTC Issues Advertising and Privacy Guidelines for Mobile Application Developers Reply

E-Commerce News provided by BuckleySandler LLP for informational purposes only, and should not be construed as legal advice on any subject matter.

September 12, 2012

On September 5, the FTC published “Marketing Your Mobile App: Get It Right from the Start,” a guide to assist mobile application developers in complying with federal advertising and privacy requirements.The Guide provides basic guidance and principles related to truthful advertising and consumer privacy protections. For example, the guide urges application developers to (i) disclose key information in advertising materials clearly and conspicuously, (ii) collect sensitive information only with user’s affirmative consent, and (iii) avoid collecting unnecessary data and ensure the security of any sensitive data that is collected.

NTIA Announces First Privacy Stakeholder Meeting Reply

 

E-Commerce News provided by BuckleySandler LLP for informational purposes only, and should not be construed as legal advice on any subject matter.

June 25, 2012

On June 15, the National Telecommunications and Information Administration (NTIA) announced that the first meeting of a privacy multistakeholder process will be held on July 12, 2012. The meeting is the first in a series intended to produce a code of conduct that will provide transparency in the handling of personal data by mobile application and services companies. The multistakeholder process derives from the White House’s Privacy Blueprint released in February 2012, which set forth a Consumer Privacy Bill of Rights and designed the multistakeholder process to develop legally enforceable codes of conduct across diverse business contexts.