California Class Action Suits Allege Mislabeled Privacy Policy Links Reply

E-Commerce News provided by BuckleySandler LLP for informational purposes only, and should not be construed as legal advice on any subject matter.

February 28, 2012

California Class Action Suits Allege Mislabeled Privacy Policy Links. In the last three months, five class action cases filed in California under the state’s “Shine a Light” statute have alleged that online businesses, including Microsoft Corp., CBS Interactive Inc., and Time Inc., failed to properly label links to their privacy policies. The five suits, all filed by a single firm, claim $3,000 per violation plus additional damages ( Boorstein v. CBS Interactive Inc . , Cal. Super. Ct., No. 476015, complaint filed12/28/11; Boorstein v. Men’s Journal LLC , Cal. Super. Ct., No. 475697, complaint filed 12/22/11;Miller v. Hearst Communications , C.D. Cal., No. 12-733, complaint filed 1/27/12; Murray v. Time Inc ., N.D. Cal., No. 12-431, notice of removal filed 1/26/12; Smith v. Microsoft Corp . , Cal. Super. Ct., No. 476413, complaint filed 1/9/12). The “Shine a Light” statute, in effect since 2005, requires businesses that collect California residents’ personal data and then share that data for marketing purposes to disclose or allow consumers to opt out of that sharing. Each defendant company allegedly mislabeled links to their online privacy policies or otherwise failed to meet the statute’s requirements.

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